YOOX NET-A-PORTER GROUP, the world’s leading online luxury fashion retailer, has today announced a new fur free policy which will exclude all items and accessories made from animal fur from all of its multi-brand online stores NET-A-PORTER, MR PORTER, YOOX and THE OUTNET in line with its adherence to the international Fur Free Retailer Program. The fur free policy, outlined in the company’s 2016 Sustainability Report, confirms the commitment of the Group to managing environmental impact responsibly, and follows a long-standing relationship with The Humane Society of the United States, Humane Society International and Lega Anti Vivisezione.
This commitment ensures that YNAP’s multi-brand online stores promote commercial policies in-line with animal rights. YNAP will continue to work closely with HSUS, HSI, LAV, and other leading animal and environmental protection organizations to keep the Group and its partners continually updated about fur and ethical sourcing.
The fur free policy represents another step forwards for responsibility in fashion as the Group joins some of the world’s leading fashion brands and retailers adhering to the international Fur Free Retailer Program, supported by the Fur Free Alliance, an international coalition of leading animal and environmental protection organizations worldwide.
PJ Smith, senior manager of fashion policy for The HSUS, said: “We applaud YOOX NET-A-PORTER GROUP for demonstrating compassionate leadership in the luxury fashion industry. This move should encourage designers and other retailers to opt for stylish and functional alternatives to fur and to shed the cruelty associated with commercial trapping and fur farming.”
Claire Bass, executive director of HSI/UK, commented: “YOOX NET-A-PORTER GROUP going fur-free sends a truly powerful message across the fashion world, and to luxury brands in particular, that fur is very firmly out of fashion. Designers and fashion retailers that continue to sell fur are peddling a product of immense animal suffering, so it is thrilling to see such influential brands embracing fur free policies.”
Simone Pavesi, manager of animal free fashion for LAV, said: “YOOX NET-A-PORTER GROUP’s commitment is a significant milestone that should stand as a leading example to the fashion world. It is a tangible signal that the clothing industry can be more sustainable and ethical, without necessarily resorting to the use of animal products.”
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Matteo James Moroni, head of sustainability at YOOX NET-A-PORTER GROUP, commented: “YNAP is on a very important journey towards managing environmental impact responsibly. This journey began with the launch of our first sustainability initiative, YOOXYGEN, in 2009. Our fur free commitment announced today was inspired by a thorough and rigorous educational process with the HSUS and LAV regarding the protection of animal rights. We aim to act as a catalyst for change in the industry, sharing knowledge, innovating and leading by example.”
Media contacts:
The HSUS: Samantha Miller, smiller@humanesociety.org
HSI: Wendy Higgins, whiggins@hsi.org
LAV: Maria Falvo – Claudia Squadroni, ufficiostampa@lav.it; press@lav.it
FINSBURY: Edward Simpkins, James Thompson, Clarissa Carradine, YNAP@Finsbury.com