Animals shouldn’t suffer and die to test cosmetics or their ingredients. All cosmetics should be cruelty-free, and I support an end to animal testing for cosmetics and to the sale of new cosmetics that have been tested on animals.
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Be Cruelty-Free is the leading global campaign to end animal testing for cosmetics. Join Humane Society International and our partners around the world as we fight to end cosmetics animal cruelty—forever.
Together, we achieved a great victory for animals by convincing Europe to become the world's largest cruelty-free cosmetics market. But in 8 out of 10 countries it's still legal to test beauty products and their ingredients on animals. Join HSI and help us convince the whole world to Be Cruelty-Free!
Learn about cosmetics animal testing with our handy Q&A.Get the faqs here Ugly Reality View Our Infographic
Our celebrity friends and NGO campaign partners are helping get our message out worldwide.Actors/Actresses Musicians Models, Celebrity Make-Up Artists and TV Personalities Partner organizations
Companies listen to their customers. Demand products that are cruelty-free.Shop cruelty-free Supporting partners
Animal tests are increasingly being replaced with quicker, cheaper and more reliable non-animal methods.Kinder Future
Follow us on Twitter, view our infographic and then download a song. Don't forget to "Like" our Facebook page for the latest updates.Spread the word
Help spread the word about cosmetics testing with some Be Cruelty-Free garb.Check it out
October 5, 2015
Family owned hair colour and care company NATURIGIN is the latest company to join Humane Society International’s #BeCrueltyFree campaign to end cosmetics animal testing worldwide.
September 24, 2015
#BeCrueltyFree Brazil Welcomes Proposal to Create Air-Tight Ban on Cosmetics Animal Testing in Brazil
Senator Cristovam Buarque’s proposal of vital amendments to Bill 70/2014 could close the book once and for all on animal testing for cosmetics.
September 8, 2015
Humane Society International and H&M Collaborate on New Animal Welfare Commitments to Protect Farm Animals & Ban Cosmetics Animal Testing Globally
HSI and fashion company H&M have worked together to develop ambitious new animal welfare pledges. Central to this collaboration is a commitment to pursue policy change in countries around the world, such as national legislative bans on animal testing of cosmetics, as well as the cruel practices within wool and down production.
August 10, 2015
Bif Naked joined the growing list of Canadian celebrities to support the #BeCrueltyFree campaign for a federal ban on cosmetics animal testing.