Animals shouldn’t suffer and die to test cosmetics or their ingredients. All cosmetics should be cruelty-free, and I support an end to animal testing for cosmetics and to the sale of new cosmetics that have been tested on animals.
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Be Cruelty-Free is the leading global campaign to end animal testing for cosmetics. Join Humane Society International and our partners around the world as we fight to end cosmetics animal cruelty—forever.
Together, we achieved a great victory for animals by convincing Europe to become the world's largest cruelty-free cosmetics market. But in 8 out of 10 countries it's still legal to test beauty products and their ingredients on animals. Join HSI and help us convince the whole world to Be Cruelty-Free!
Learn about cosmetics animal testing with our handy Q&A.Get the faqs here Ugly Reality View Our Infographic
Our celebrity friends and NGO campaign partners are helping get our message out worldwide.Star power Partner organizations
Companies listen to their customers. Demand products that are cruelty-free.Shop cruelty-free Supporting partners
Animal tests are increasingly being replaced with quicker, cheaper and more reliable non-animal methods.Kinder Future
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February 23, 2015
“Bitten” Star Laura Vandervoort Calls on Canadian Government to #BeCrueltyFree and Ban Cosmetic Testing on Animals
In support of a national ban on cosmetics animal testing in Canada, film and TV star Laura Vandervoort backed #BeCrueltyFree Canada with the release of an exclusive photo in which she and her dog Frankie say “no” to cosmetics cruelty.
February 11, 2015
#BeCrueltyFree New Zealand and MP Mojo Mathers Celebrate New United Effort to Ban Cruel Cosmetics Animal Testing
Animal advocates from the #BeCrueltyFree New Zealand campaign joined Green Party MP Mojo Mathers in celebrating a renewed effort to see cosmetics animal testing banned in New Zealand.
January 26, 2015
Global superstar Kesha took time out on her Brazil tour to meet backstage with #BeCrueltyFree campaigners in Sao Paulo where she signed a #BeCrueltyFree pledge of support, and took to Twitter and Facebook to urge Brazilians to lobby the Senate for a full ban on cosmetics cruelty.
January 12, 2015
Proposta de modernização dos regulamentos para testes em animais é um progresso bem-vindo na Coreia do Sul, no entanto muito mais precisa ser feito
O ministério da Agricultura, Alimentação e Assuntos Rurais da Coreia, elaborou um plano quinquenal para o bem-estar animal, delineando uma série de propostas sobre a experimentação animal. Essa ação foi recebida com muito entusiasmo pela campanha Liberte-se da Crueldade da Humane Society International. No entanto, a #LibertesedaCrueldade pede que as autoridades sul-coreanas garantam que uma proibição total de testes em animais para cosméticos seja implementada, incluindo tanto produtos finais acabados como ingredientes.