Animals shouldn’t suffer and die to test cosmetics or their ingredients. All cosmetics should be cruelty-free, and I support an end to animal testing for cosmetics and to the sale of new cosmetics that have been tested on animals.
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Be Cruelty-Free is the leading global campaign to end animal testing for cosmetics. Join Humane Society International and our partners around the world as we fight to end cosmetics animal cruelty—forever.
Together, we achieved a great victory for animals by convincing Europe to become the world's largest cruelty-free cosmetics market. But in 8 out of 10 countries it's still legal to test beauty products and their ingredients on animals. Join HSI and help us convince the whole world to Be Cruelty-Free!
Learn about cosmetics animal testing with our handy Q&A.Get the faqs here Ugly Reality View Our Infographic
Our celebrity friends and NGO campaign partners are helping get our message out worldwide.Star power Partner organizations
Companies listen to their customers. Demand products that are cruelty-free.Shop cruelty-free Corporate Partners
Animal tests are increasingly being replaced with quicker, cheaper and more reliable non-animal methods.Kinder Future
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April 23, 2014
Supermodel Fernanda Tavares Named Be Cruelty-Free Brazil Ambassador for HSI’s Campaign to Ban Cosmetics Animal Testing
Brazilian supermodel Fernanda Tavares was named ambassador for HSI's Be Cruelty-Free Brazil campaign to end animal testing for cosmetics.
March 31, 2014
Ricky Gervais Gets Lippy About Cosmetics Cruelty, Urges Australians to Support Bill to Ban Cosmetics Animal Testing
British comedian and actor Ricky Gervais urged his Aussie fans to get active to support the End Cruel Cosmetics Bill.
March 28, 2014
Twenty eight cosmetics companies from across New Zealand, have issued a plea to Prime Minster John Key to ban animal testing for cosmetics in New Zealand.
March 25, 2014